News &
Insights

Magic Media’s expertize in 3D art covers the full breadth of early-stage artistic requirements. Our specialist teams are perpetually ready, armed with a blend of creativity and technical prowess, to collaborate with you and your art team in meeting your 3D game concept art needs. 3D Art You might recognise this intimidating and powerful looking […]

For most purposes, creating an animation video first depends on your choice of medium: 2D or 3D, and if you’re looking to understand the difference between 2D and 3D animation, keep reading! 2D and 3D animation 2D animation is considered the ‘traditional’ option, still billed as the cost- and time-effective approach, but lacking in realistic […]

Next up on our Day in the Life series, we dive behind the scenes into 3D artists! From churning out 3D concepts to delivering final 3D models, environments, and assets, like those seen in our PC/Console Art Portfolio, 3D artists make up a large part of the development process. We talked to one of Magic […]

For any Film or TV project that requires extensive VFX work, ensuring quality standards and visual continuity is vital. Although VFX is commonly thought of as a post-production task, its planning and coordination with other departments in the pipeline is crucial for producing high-quality visuals. For VFX, this specialized oversight is known as On-Set Production. […]

When it comes to realistic military shooters, players need to feel immersed. A tactical shooter inspires organized and coordinated team assaults that leave the enemy staggering or without a hope. In Nine to Five, players take to the field in a 3 v 3 v 3 format. Not only are you seeking the tactical advantage […]

Game porting is an important service to the growing games industry, allowing players to experience games on any platform of their choice. According to Statista, video game consoles constituted a staggering $50.4 billion, or 28% of the total gaming market revenue. PC gaming generated $36.7 billion, or 20%. It’s clear to see that every sector […]

We are delighted to announce that Igloo Creative House and Igloo Gaming have joined the Magic Media group!  Igloo Creative House are a creative agency and animation studio based in Tel Aviv. They specialize in video ads and have created some spectacular material for companies all over the world. Their videos tell the stories of […]

With the incredible and nigh-unstoppable growth in popularity that the games industry has experienced over recent years, it was only natural that consoles became commonplace. Radios and TVs were once a staple of a household and now, consoles have all but joined them. Given the circumstances of the COVID pandemic, the player count increased exponentially […]

Video ads are popular and for good reason. They are far more entertaining to watch, draw in a larger audience, are more likely to be shared, and promote your product or title more efficiently. At Magic Media, we understand the benefits to be gained.   Like our work on the ATB Arena launch trailer, which has […]

In the Magic Media Podcast’s first ever episode, Josh O’Farrell speaks with the Executive Director of Art at Magic Media, Kim Lyons. They discuss everything about art in the entertainment and gaming industries, along with mentioning the captivating evolution of art development in video games. Kim has over 25 years of industry experience as an […]