As part of our comprehensive range of services at Magic Media, we offer various video production services to help our clients with their marketing campaigns. We have extensive experience providing video production services to clients using animation, live-action footage, or a hybrid of both in a multitude of industries.
Though our video production services extend beyond these examples, we wanted to take a closer look at brand videos, product videos, and performance marketing video content specifically to denote their place and importance in marketing campaigns.
Producing Brand Videos
Brand videos are a critical component of many businesses’ marketing campaign strategies. They’re usually crafted as a means of reinforcing the overall brand, and its values, and aim to enhance its trustworthiness in the eyes of the viewer. They usually involve high-level communication to create an impression of the overall brand.
Storytelling is a major part of brand video production. Video production for brand content, whether it’s animation or live action, should serve to reinforce brand values through plot, characters, narration, and visual elements. Through brand videos, businesses can generate a sense of authenticity, making them more grounded and relatable to the target audience.
It’s critical when crafting brand videos to consider the brand’s voice and tone, particularly when writing the script, to ensure that language and key phrases associated with the brand are present throughout the video production. The choice of color palette is important as well, and those providing video production services for brand videos should look for opportunities to use brand-related colors where possible in addition to considering lighting, camera, and location choices.
Product Videos
Product videos have different objectives from brand videos in that they specifically seek to explain the benefits and unique features of products, whether they’re physical items or services. The ultimate goal is to showcase its usefulness through product videos regardless of its ease of use or complexity. The aim is to answer the potential customer’s question “How will this benefit me?”
Like all our projects, our work begins after receiving a comprehensive video brief of must-haves and client requirements, but the execution of product videos differs from other video production content. Product videos tend to run longer than other videos due to their need to explain things, so it’s not uncommon for them to be around 90 seconds long. This might sound as though it’s a short period, but it’s a creative exercise to impart all the information required in such a timeframe like this. It’s crucial for product videos to contain a call to action at its conclusion, encouraging viewers to purchase the product or learn more about it. If a viewer has sat through the duration of the video, they could be more likely to purchase the product, and including a call to action makes this process easier.
Product videos tend to be constructed to appeal to a wider audience and show a product in use highlighting its unique and most useful features to leave no ambiguity in the audience’s mind. We tend to use simpler language in our product videos so that the widest audience possible can understand the product in no uncertain terms.
Performance Marketing Video Content
Performance marketing video content differs from product and brand videos in that they’re designed to be engaging videos that target individuals and drive specific actions such as sign-ups, purchases, and downloads.
The defining quality of a performance marketing video’s construction is that they’re specifically tailored to appeal to individuals casually browsing, those engaged in a ‘lean back’ experience. With this in mind, performance marketing video content needs to be compelling enough to grab the audience’s attention quickly, something strong enough to stop the passive scrolling and engage them.
Where other types of video production services we offer are centered around increasing awareness of expressing values, performance marketing videos are more concerned with showcasing a product or service as plainly and clearly as possible. We accomplish this by highlighting features that are most relevant to the viewer. It’s in the best interest of the video to showcase these features to resonate with the audience and ideally increase the chances of potential sales and overall interest. Ultimately, performance marketing videos need to reflect the individual viewer’s desires.
Magic Media is a veteran provider of services for gaming, entertainment, and tech projects including full-cycle game development, video ad production, game VFX, and much more. Contact us today, and let’s create magic!
