Head of Marketing, Magic Media

Paul Collins has been Head of Marketing at Magic Media since 2020. Magic Media is an international games and entertainment group whose studios cover game development, co-development, art, VFX, animation and video production. He leads marketing across the group and its studios, including Starloop Studios, Ringtail Studios, Magic Media VFX & Cinematics and Igloo. On the Magic Media blog, Paul writes practical guides on the stages of game development, game design, art styles, 3D modelling, game trailers and video ads, and why co-development works for modern studios. He also shares the group's milestones and yearly updates. He is based in Dublin, Ireland.

Areas of expertise

  • Game development stages and game design
  • Game co-development
  • Game art styles and 3D modelling
  • Game trailers and video ad production
  • Mobile game development and multiplayer tech (Photon Engine)

Articles by Paul Collins

Game Development

August 19, 2026

The Stages of Game Development, The Ultimate Guide

The stages of game development are planning, pre-production, production, quality assurance, pre-launch, launch, and post-launch support. Each stage answers a different question: what should the game be, can the team build it, is the build meeting its goals, is it ready for players, and what should happen once real players are using it? A game […]
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Mobile Game Development in 2026

Mobile game development in 2026 is no longer a question of building a good concept and sending it to the stores. A game has to earn a player’s attention in the first session, feel reliable on the devices it promises to support, and give its team a practical way to learn after launch. That is […]
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Magic Media Doubles Down on Everreach Labs

At Magic Media, we’re proud to reaffirm our commitment in the current round as lead investor in Everreach Labs, creators of REVENGE, one of the most anticipated multiplayer experiences currently in development. Our partnership with Everreach Labs has evolved into a dynamic collaboration built on shared goals: redefining player engagement, empowering creators, and delivering groundbreaking […]
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Game Development

October 2, 2025

How Magic Media Harnesses Photon Engine

As the complexity of multiplayer experiences continues to grow, so does the need for robust networking architecture. That’s why Photon Engine has become a key part of the technical toolkit used by our team of technical trouble shooters. From large-scale simulations to precision-based gameplay, Photon’s suite of technologies has allowed us to build and maintain […]
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Video Ads

February 12, 2025

10 Secrets Behind High-Quality Game Trailers

In the world of game trailers, no two trailers are the same. Different types of game trailers have different qualities and goals. Gameplay trailers aim to showcase a title’s main gameplay features to the viewer. In contrast, narrative game trailers seek to highlight basic character information and a premise to hook in potential players. Regardless […]
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Game Development

January 22, 2025

How we Grew an International Gaming Service Provider

When Magic Media was formed, we had one goal! To grow into an international gaming service provider to every type of client in the gaming market. From AAA to indie, we wanted to be the one-stop studio for all things gaming, entertainment and tech services like video production and cybersecurity go hand-in-hand with it but […]
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Magic Media End of 2024 Year Wrap Up

2024 has been an interesting, challenging, and fulfilling year. One filled with events, opportunities, incredible acquisitions and projects, and much more. Let’s take a look at a quick summary of some of our favorite highlights! Magic Media Acquisitions: New Teams, New Talent This year had several exciting partnerships and collaborations as well as a few […]
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Video Ads

December 17, 2024

The Ultimate Guide to Video Ads Production

Video ads are popular and for good reason. They are far more entertaining to watch, draw in a larger audience, are more likely to be shared, and promote your product or title more efficiently. At Magic Media, we understand the benefits to be gained.   Using Video Ads  When using video ads, there are several uses. […]
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Game Co-Development

November 24, 2024

Why Game Co-Development is the Secret Weapon of Modern Studios

When it comes to delivering a high-quality gaming experience, game co-development is becoming far more commonplace. Given the scope and scale expected by many, collaborative game development has gone from being useful and sometimes utilized to almost a requirement. If you’ve played any major release or AAA title in the past five to ten years, […]
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Game Art

November 18, 2024

The Ultimate Guide to 3D Modeling

Through our top-quality 3D modeling services, Magic Media can turn your wildest ideas into stunning and visually captivating reality. Our team of skilled artists and technicians possesses the expertise and dedication needed to bring your concepts to life. In this guide, we take you through our comprehensive 3D modeling workflow, highlighting the key stages that […]
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let’s Create MAgic

At Magic Media, our strength lies in our size and diversity, allowing us to offer gaming services including full-cycle game development, co-development, video production, trailers, and comprehensive artistic services. Whether you’re in need of innovative technology or a team driven by creativity, we are prepared to put our skills and knowledge into your project.